Kelly Services Marketing Coordinator in Troy, Michigan

Job Description

Marketing Coordinator Responsibilities

Include:

Conducting market research to find answers about consumer requirements, habits and trends

Brainstorming and developing ideas for creative marketing campaigns

Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Job brief

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

Conduct market research to find answers about consumer requirements, habits and trends

Brainstorm and develop ideas for creative marketing campaigns

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Liaise with external vendors to execute promotional events and campaigns

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Undertake individual tasks of a marketing plan as assigned

Requirements

Requirements

Proven experience as marketing specialist or similar role

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

Well-organized and detail oriented

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind

BSc/BA in marketing, communications or equivalent

Why Kelly ® ?

At Kelly Services ® , we work with the best. Our clients include 95 of the Fortune 100 ™ companies, and more than 70,000 hiring managers rely on Kelly annually to access the best talent to drive their business forward. If you only make one career connection today, connect with Kelly.

AboutKelly Services ®

As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people around the world and have a role in connecting thousands more with work through our global network of talent suppliers and partners. Revenue in 2016 was $5.3 billion. Visit kellyservices.com and connect with us on Facebook , LinkedIn and Twitter .

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law. at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm