Kelly Services Marketing Specialist Project Manager in Philadelphia, Pennsylvania

Title: Marketing Specialist Project Manager

Location: Philadelphia, PA

Duration: 4 Month Contract, Possibly longer depending on performance and work load

Compensation: $42.00 per hour

Marketing Specialist (with Project Management Skills)

Job description

Support the business area marketing plans & initiatives inclusive of internal and external communications and the sales plan strategies to support growth. Leverage strong project management skills to ensure alignment, coordination, and communication across multiple functional areas to support specific enterprise wide projects. Manage and oversee the review, routing, and execution of marketing plan initiatives/tactics to ensure successful implementation and desired results. Help to track results and communicate to appropriate parties. Work closely within the framework of the existing marketing strategy, attend meetings, collaborate with internal and external agency partners to assist in the development and execution of strategies and programs to grow the business, drive demand, and increase engagement. Support other assigned marketing initiatives as needed.

Responsibilities

  • Reviewing and routing B2B, B2B2C, and DTC marketing collateral; ensuring all feedback/requirements have been met before routing to the team for review/approval

  • Create and update marketing activity reports and project plans

  • Partner with Analytics Team to ensure we have tracking in place for our marketing efforts and provide updates on key marketing metrics

  • Work in partnership with Sponsorships & Events Team & Marketing Communications to maintain conference plan and execute details of sponsorships & events planning/coordination

  • Support management and updates to marketing plan

  • Facilitate calls with matrix partners with ability to document action items and proactively translate them into action

  • Ability to understand the marketing plan, marketing tactics, marketing terminology, concepts and how they align to inform/ build out the strategy and what it takes to implement

Skills:

  • Strong Modern Marketer: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage tactics/channels to execute marketing strategy

  • Strong Marketing background and excellent Project Management skills

  • Ability to handle multiple projects at once and work in a highly collaborative environment

  • Ability to execute tasks with general level of guidance and direction

  • Understanding of key direct marketing success metrics (response rates, conversion rates, ROI, lift, cost per acquired customer/account, lifetime value, open rate, click-through-rate, opt-in/out rates, etc.)

  • Multi-channel integrated campaign design experience

  • Experience with digital marketing (Facebook, LinkedIn, Mobile Ads, email, SMS, Twitter, websites)

  • Developing value propositions and targeted, relevant messaging copywriting for customers and/or prospects

  • Strong MS Office skills, including advanced Excel and PowerPoint skills

  • Ability to work effectively in a highly matrixed organization and consensus based environment.

  • Manage several tactical aspects of key projects

Competencies

  • Manage several tactical aspects of several competing key projects

  • Strategic mindset vs. tactical mindset, proactive information seeker

  • Ability to work in a tactical, dynamic work environment

  • Adaptable, agile and flexible in a constant changing environment and highly collaborative environment

  • Articulate, composed and great communicator with strong writing and proof-reading abilities

  • Ability to handle multiple projects at one time

  • Ability to coordinate and collaborate with numerous stakeholders

  • Strong interpersonal skills and relationship building

  • Customer focused and customer-centric experience

Education:

Bachelors degree in Marketing or similar field

Minimum of 3-5 years experience in Marketing and Project Management

Experience in health care, insurance or related industry preferred, but not required

Why Kelly ® ?

At Kelly Services ® , we work with the best. Our clients include 95 of the Fortune 100 ™ companies, and more than 70,000 hiring managers rely on Kelly annually to access the best talent to drive their business forward. If you only make one career connection today, connect with Kelly.

AboutKelly Services ®

As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people around the world and have a role in connecting thousands more with work through our global network of talent suppliers and partners. Revenue in 2016 was $5.3 billion. Visit kellyservices.com and connect with us on Facebook , LinkedIn and Twitter .

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law. at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm